Ignore It and It Will Go Away(?)

Are you familiar with the Field of Dreams syndrome – ‘build it and they will come’? In their early stages, many technology initiatives have this as their mantra. Professional and serious IT managers question this approach and usually do their best to get things on the right track through such things as cost benefit analysis. […]

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Podcast In A Box

Here’s some good news for folks in the academic world who are interested in podcasting events such as lectures but stop when they see the complexity of the capture and the costs of deployment to multilple locations. Chris Dawson and his company BoxPopuli have announced a suite of products – hardware and software and web […]

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Conversational Marketing

con·ver·sa·tion[kon-ver-sey-shuhn] –noun 1. informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy. mar·ket·ing [mahr-ki-ting] – noun 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, […]

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Social Networking for Boomers

Baby boomers are turning to their own social networking sites thanks to start-ups like multiply.com. According to this article from the NY Times, the same venture capitalists who poured funding into myspace, facebook and other teen oriented social networking sites are now supporting the startups catering to baby boomers and ‘grey’ internet users. Although teens and […]

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