The Wall Street Journal has a link to the BRASSmedia post “Social Media for job seekers“. Two things to talk about here…inter-connectivity of the web and checking website traffic stats on a regular basis.

How often do you check you website stats? Never? Weekly, daily? When you implement an update? We check ours daily. Why? To determine who is watching and why. From our WordPress stats and Feedburner stats we get a glimpse of what our viewers are looking at and looking for. If the themes from some articles are more popular than others – that tells us that we should produce more content in that area. This is what our readers and subscribers are interested in, so we owe it to them to give them more. If you are not looking at your web stats, or your web team can’t give you any data on the traffic to your web site, get after them to start producing. This information is gold and you owe it to yourself to be aware of what is happening.

I’m not sure how the WSJ picks blogs for it’s ‘related content’ element but it just goes to show that any thing out on the web is available for viewing by anyone who is looking.

Dean Owen