Here are some links to Web 2.0/Enterprise 2.0 discussions I’ve just came across and I wanted to share with you . . . The Enterprise 2.0 TV show . . . http://www.e2tvshow.com/ Web 2.0 goes to school . . . http://web20university.com/ Enjoy . . . Dean
Read more "Links to some new Enterprise 2.0 discussions"Office 2.0 which is using productivity suite software from the web versus off your PC, just took a huge step into the enterprise. Google and Salesfore.com have teamed up to tie in Google docs with Salesforce.com’s CRM software. Why is this such a big deal? Two major players are joining forces to create a new way […]
Read more "Office 2.0"Imagine my surprise when I heard that a Calgary, Alberta marketing company – Comrade – was the featured guest on Marketing Voices an online marketing news podcast out of the US. Surprised in a good way of course. Comrade’s Managing Partner and CEO Thelton McMillian discussed with Jennifer Jones, a study they conducted for Marketing Voices. The […]
Read more "Social media program review – from Alberta"A marketing colleague told me about a new buzzword in the marketing world – assassin marketing. Targeting marketing materials and strategies for narrow niche audiences. Similar to a sniper sighting in a single target. This is a finer tuned version of the old shotgun versus rifle approach. Web 2.0 and the long tail approach to digital […]
Read more "Assassin marketing – ultimate niche targeting"Albert Maruggi’s Marketing Edge podcast is on my iTunes subscription feed and I listen to him regularly. I had to share this one because the folks at Best Buy speak well on the topic of their ‘Blue Shirt Nation’. Enjoy! Dean Owen
Read more "Internal corporate social networking – Best Buy"
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