The Long Tail – a look back

In 2006, Chris Anderson of Wired magazine expanded his 2004 magazine article into a best selling book, The Long Tail – why the future of business is selling less of more. The Long Tail is an economic theory based on the digital production and distribution of music and literature. Digital production has a lower cost and wider […]

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More – Does your CEO blog?

We once posted the question “does your ceo blog?”. According to a UberCEO survey, most don’t. Watch this slide deck and if you are a CEO or inhouse PR executive, check out their suggestions at the end for ideas on what your next steps should be. Fortune 100 CEOs and Social Media View more Microsoft […]

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