Posts tagged ‘brass cast’
BRASScast Episode 14 – Be the first on your block to podcast
audio version of my blog post from January 3, 2008
click arrow to listen online
click here to download MP3 file - [download original file]
What I really like about a blog versus a static web site is the fact that I can update it on the fly. I write my posts in the morning while checking email and having my coffee, during the day as things occur or in the evening after reflecting on the days events. The BRASScast podcast takes a little more planning and production.
With the last BRASScast we re-purposed a BRASSmedia blog post . . . I don’t listen to radio anymore. We plan to do that more often – particularly with the longer blog posts. Why? As another method of getting the message out there. Reading a blog has it’s benefits and so does listening to an audio podcast. Remember my PDF casts? Our new strategy is to publish a single message through as much media as possible.
Here are the formats we recommend to clients:
blog posts – the source of the main message;
audio podcast- an audio reading of the blog post;
video podcast- using the audio podcast and adding images…powerpoint presentation or photos for example;
PDF cast- converting the original blog post into an Adobe PDF document;
CD cast – compiling podcasts onto an audio CD and handing out to prospects;
DVD cast- compiling video podcasts onto DVD and giving these out to prospects and anyone curious to know more;
eMail cast - Feedburner offers a feed through email instead of RSS (I use this for one of my other blogs).
Why? It’s all about choices. My advice to clients is to get the message out there in as many forms as your customers use to gather their news and information. There are a lot of choices in the world of Web 2.0. Since digital media is low cost and immediate a single message can be published in many different forms to reach people in a way they choose.
different languages…if your customers use English as a second language, consider hiring someone to translate your blogs and podcasts into their language. This customization will extend your reach. In Canada we have two official languages – French and English but the people who are part of our communities have diverse culture and languages. Don’t forget to include them in your marketing mix.
format for phones…SMS, texting, twitter are another way people are keeping connected on the go. Reformatting your message to accommodate these tools should be part of the deployment plan.
There’s more but I’ve finished my morning coffee and it’s time to get to work on other things . . .
Here are some others . . .
CollegeRecruiter.com’s Career Video Podcast (video job descriptions – I liked the one about ‘webmaster’)
Jobhawk – a job board with a difference – video postings! (an interesting approach – using stock video footage with the actual job posting in the audio – very cost effective!)
For the fun of it – Bill Richardson for President
Standout Jobs - combines video with a blog posting
Is your company ready to step into the world of online employee recruitng via blogs, podcasts and videos? If you are, contact us at BRASSmedia and we can talk!
A few of the key points in this article are:
- inhouse vs. outsource production?…although podcasting software and hardware range from free to inexpensive, do you have the time to do it? And to do it right?
- By outsourcing, you will have a resource dedicated to producing your podcast and making certain that it is published on a regular basis, produced to an acceptable level of quality and tied into your other martketing initiatives;
- owned by IT or marketing?… the answer in this article is a good one – content is owned by marketing and the technical elements are managed and supported by IT. A co-operative effort;
- Don’t forget – content is the most important element of your podcast;
- podcast vs. static media…since podcasts are typically downloaded versus static audio or video which is streamed, the podcast method has a lower impact on your web server bandwidth;
- This relates to both performance and costs. Consider increasing your bandwidth availablity for a period of time when the podcast is published. This is when your server will get the most traffic as the episode is downloaded;
- promoting your podcast… the field of dreams syndrome (build it and they will come) will not work here;
- You need to promote your podcast through the following methods: listings in podcast directories (e.g. iTunes, Canada Podcast Directory, etc), promotion of the podcast with your other marketing initiatives, missionary work to help your customers understand what podcasts are and assisting them on how to access your podcast.
A personal blog and podcast is different from a corporate effort not just in content and audience, but in:
- production quality;
- commitment to support your audience interest through regularly scheduled episode publishing;
- topics that are of interest to your audience.
Remember…your audience can be existing customers or potential customers, so make it worth their while to subscribe and listen to your podcast.