Posts tagged ‘alberta’

You might not use the web but they do – know your market

A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 to 60. As we chatted it occurred to me that this boomer business owner was not a big web user and was basing their online marketing efforts (or lack of ) on their own experiences and not what their target market was tuned into. That surprised me since they were normally very responsive to the buying public with the choice of products and services they provided.

Rather than inundate them with stats and surveys and online marketing industry white papers, I suggest they ask their customers what they use. Perform your own mini-survey. My suspicion is that this business owner would be surprised at the results. My other advice was to consider meeting the marketing needs of their market by using a mix of old and new media. More and more boomers are using the web but many still tap into more traditional marketing and advertising methods. With a little online activity they might even reach into the Gen X demographic, who could make use of their product or service and expand their business opportunities.

Remember – you might not Facebook or YouTube or Google (or Bing) but they do! They being the folks looking for the products and services you offer!

Dean

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November 30, 2009 at 11:03 am Leave a comment

A Better World Canada video – Eric’s Kenya trip

Here is our latest video for A Better World Canada . . .

 

Dean

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Nova Media

Strategic Online Marketing

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Advanced Systems

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November 27, 2009 at 10:39 pm Leave a comment

TV studio in your basement – update

We had posted about setting up a TV studio in your basement ala Leo Laporte a few months back and it has received a few hits from folks out there. This past weekend we brought our setup online and broadcast/webcast our first live show for Radio Free Red Deer – independent music from the heart of Alberta.

Here’s the show . . .

Here’s the setup . . .

Cameras: Canon DV camcorder connected via firewire, Samsung 8mm camera connected via USB VidBox convertor;

Lighting: three CFL daylight bulbs in aluminum clamp-on reflectors;

Audio: Shure SM-58 mic, Behringer mixer – connected via USB interface;

Software: Vidblaster video mixer – trial version;

Feed: Ustream.tv

Here’s what we learned . . .

Vidblaster needs a more powerful computer than what we ran it on. It’s a great piece of software but it does get finicky. A quad-core PC or better running in a clean environment (no background processes) would improve the performance. We had a problem with video/audio sync which is directly related to the hardware according to Vidblaster’s support forums. For our next show we will connect directly to Ustream.tv and that should align the audio and video.

Be prepared for anything…equipment failure, mis-cues, etc. After all it’s live and anything can happen.

It’s more fun if you have others to share the workload – and the fun! Multi-tasking can get hectic.

TV (and any video for that matter)  is more than audio with pictures. It needs to be visually appealing so lots of graphics and even full motion visuals add to the viewer experience. Watching some guy talk into a mic can get boring. Since this show is all about music I think we can get away with an emphasis on the audio with less visual content.

What’s next . . .

We would like to go on locations and broadcast live bands performing at some of the venues in the area. Once we work out some of the syncing problems this will be our next step.

Broadcasting live events other than music is something else we would like to do. The key requirement is availability of internet bandwidth. Without some form of reliable and consistent high-speed connection live video fails.

We’ll keep you updated on our progress. If you’re out there doing this type of live video via the web, let us know and we’ll feature your show and share your work.

Dean

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Strategic Online Marketing

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Advanced Systems

Corporate Computer and Network Specialists

November 25, 2009 at 10:05 am Leave a comment

Campus radio

This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular.

University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the article is closing after students voted against continuing to pay a fee to subsidize the station. Critics say they lost relevance with their audience. Some of their critics have suggested that they should move to the web and iTunes. There was speculation that after the closure of the station a new entity will open up and deliver content via the web. That method may be more relevent in delivery but content still needs to be of value to the audience to make the station a success.

Here in Alberta there are only three campus radio stations according to Wikipedia

Alberta
CJSW-FM     0090.9 FM     Calgary     University of Calgary
CJSR-FM     0088.5 FM     Edmonton     University of Alberta
CKXU-FM     0088.3 FM     Lethbridge     University of Lethbridge

SAIT also has a station not listed in this entry. NAIT  – CHNR 92.3fm and Augustana College – CLCR 101.5fm also have closed circuit stations

With all of the colleges in Alberta, why don’t we have more campus radio station? The current technology of the web supports easy access to producers and listeners. Some diehard volunteers, legal advice re: copyright etc., some funding for Socan fees (maybe), some gear and away you go.

“Q: We’re a religious, educational, charitable or fraternal organization or institution. Do we need a SOCAN licence for the music we perform in public?
A: Under the Copyright Act, there are certain exemptions, but specific conditions must be met in order to qualify for the exemption. The exemptions are:
* Religious – Music as part of worship or service
*
Educational – Forms part of the curriculum
* Charitable -
o The organization is a charitable organization
o The performance at the event is done by the charitable organization itself (as opposed to independent contractor performers)
o The performance of music directly furthers a charitable object. – from SOCAN’s site

While visiting one of our local colleges last week I saw that the students association still publish their news via paper. To their credit they also publish the “paper” online. Maybe they would sponsor a campus radio station?

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

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Advanced Systems

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November 24, 2009 at 11:21 am Leave a comment

New video for A Better World Canada

Here is our latest video for A Better World Canada . . .

 

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

novamedia-logo-april-2008

_________________________________________________

Advanced Systems

Corporate Computer and Network Specialists

November 12, 2009 at 10:48 am Leave a comment

Loss of local TV – feel the pain

Our local TV station – CHCA-TV faded to black at the end of August this year. Even though some folks felt that it stopped being a local station when Global made it a re-broadcaster of the E! network, it still provided some coverage of local news and events. Now there is nothing.

In our house we subscribe to a satellite TV service. Hundreds of channels but many are useless to us. There are a lot of channels that have no value to our family – but we pay for them anyway. What we find really important is what is missing – local TV. Nothing. Nada. Bupkiss! Not even a pay-for-view channel on Central Alberta news and events and happenings. Such as . . .

There is a big event in Red Deer this week called Agri-Trade, a trade show and agricultural exposition. Since agriculture is an important contributor to our economy and life here in Central Alberta this show has some impact on all of us, whether we are farmers or not. In the good old days (CKRD-TV) there would be some coverage of Agri-Trade beyond the fifteen to thirty second spots we may get from Edmonton or Calgary TV stations. Reporters such as Dianne Finstad would provide some insight to the exhibitors and folks taking part in the show. Now we have nothing. There are other events as well that are not covered and presented to the people of Central Alberta or the rest of the world for that matter. Broadcast networks and cable/satellite providers fight for our dollars but we still don’t see any of them scrambling to bring local TV to Red Deer – population 89,000 – third largest city in Alberta!

Will TV ever come back to Central Alberta or Red Deer in particular? Maybe someday when the broadcasters and carriers get over their current challenges. In the meantime there can be alternatives via the web. Video delivered through live web casts and pre-recorded archives can provide the access to local news and evens that Central Albertan’s are looking for.

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

novamedia-logo-april-2008

_________________________________________________

Advanced Systems

Corporate Computer and Network Specialists

November 10, 2009 at 4:35 pm Leave a comment

Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester:

…Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads…

…Those who visited the company’s social media were 41% more likely to buy at the Web site…

…Hosted by a pair of LBY employees, the podcast was produced bi-weekly and focused on knitting and crocheting topics. The podcast was posted to a dedicated blog, distributed via iTunes and also given away as a CD in store for less tech-savvy consumers. The podcast was designed to be a conversation with customers and knitting community figures more so than “internet radio” in the broadcast model…

Key success strategies used are:

  • the distribution of the podcast via the web and CD – multiple touch points and re-purposing existing content is a low cost method to spread the word;
  • targeted audience – small numbers but high influence and conversion;
  • real people hosting the show;
  • patience – this was an 18 month campaign – it takes time to build an audience;
  • they showed customers how to use their product –  this can lead to “Aha!” moments for the listener which contributes to brand loyalty;

Here’s a link to the Lion Brand Yarn blog and podcast . . . enjoy and learn!

Podcasting works for Lion Brand Yarn and it can work for you!

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

novamedia-logo-april-2008

_________________________________________________

Advanced Systems

Corporate Computer and Network Specialists

November 10, 2009 at 9:42 am Leave a comment

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