Posts tagged ‘alberta’

You might not use the web but they do – know your market

A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 to 60. As we chatted it occurred to me that this boomer business owner was not a big web user and was basing their online marketing efforts (or lack of ) on their own experiences and not what their target market was tuned into. That surprised me since they were normally very responsive to the buying public with the choice of products and services they provided.

Rather than inundate them with stats and surveys and online marketing industry white papers, I suggest they ask their customers what they use. Perform your own mini-survey. My suspicion is that this business owner would be surprised at the results. My other advice was to consider meeting the marketing needs of their market by using a mix of old and new media. More and more boomers are using the web but many still tap into more traditional marketing and advertising methods. With a little online activity they might even reach into the Gen X demographic, who could make use of their product or service and expand their business opportunities.

Remember – you might not Facebook or YouTube or Google (or Bing) but they do! They being the folks looking for the products and services you offer!

Dean

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November 30, 2009 at 11:03 am Leave a comment

A Better World Canada video – Eric’s Kenya trip

Here is our latest video for A Better World Canada . . .

 

Dean

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Strategic Online Marketing

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Advanced Systems

Corporate Computer and Network Specialists

November 27, 2009 at 10:39 pm Leave a comment

TV studio in your basement – update

We had posted about setting up a TV studio in your basement ala Leo Laporte a few months back and it has received a few hits from folks out there. This past weekend we brought our setup online and broadcast/webcast our first live show for Radio Free Red Deer – independent music from the heart of Alberta.

Here’s the show . . .

Here’s the setup . . .

Cameras: Canon DV camcorder connected via firewire, Samsung 8mm camera connected via USB VidBox convertor;

Lighting: three CFL daylight bulbs in aluminum clamp-on reflectors;

Audio: Shure SM-58 mic, Behringer mixer – connected via USB interface;

Software: Vidblaster video mixer – trial version;

Feed: Ustream.tv

Here’s what we learned . . .

Vidblaster needs a more powerful computer than what we ran it on. It’s a great piece of software but it does get finicky. A quad-core PC or better running in a clean environment (no background processes) would improve the performance. We had a problem with video/audio sync which is directly related to the hardware according to Vidblaster’s support forums. For our next show we will connect directly to Ustream.tv and that should align the audio and video.

Be prepared for anything…equipment failure, mis-cues, etc. After all it’s live and anything can happen.

It’s more fun if you have others to share the workload – and the fun! Multi-tasking can get hectic.

TV (and any video for that matter)  is more than audio with pictures. It needs to be visually appealing so lots of graphics and even full motion visuals add to the viewer experience. Watching some guy talk into a mic can get boring. Since this show is all about music I think we can get away with an emphasis on the audio with less visual content.

What’s next . . .

We would like to go on locations and broadcast live bands performing at some of the venues in the area. Once we work out some of the syncing problems this will be our next step.

Broadcasting live events other than music is something else we would like to do. The key requirement is availability of internet bandwidth. Without some form of reliable and consistent high-speed connection live video fails.

We’ll keep you updated on our progress. If you’re out there doing this type of live video via the web, let us know and we’ll feature your show and share your work.

Dean

_Sponsors_________________________________________

Nova Media

Strategic Online Marketing

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Advanced Systems

Corporate Computer and Network Specialists

November 25, 2009 at 10:05 am Leave a comment

Campus radio

This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular.

University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the article is closing after students voted against continuing to pay a fee to subsidize the station. Critics say they lost relevance with their audience. Some of their critics have suggested that they should move to the web and iTunes. There was speculation that after the closure of the station a new entity will open up and deliver content via the web. That method may be more relevent in delivery but content still needs to be of value to the audience to make the station a success.

Here in Alberta there are only three campus radio stations according to Wikipedia

Alberta
CJSW-FM     0090.9 FM     Calgary     University of Calgary
CJSR-FM     0088.5 FM     Edmonton     University of Alberta
CKXU-FM     0088.3 FM     Lethbridge     University of Lethbridge

SAIT also has a station not listed in this entry. NAIT  – CHNR 92.3fm and Augustana College – CLCR 101.5fm also have closed circuit stations

With all of the colleges in Alberta, why don’t we have more campus radio station? The current technology of the web supports easy access to producers and listeners. Some diehard volunteers, legal advice re: copyright etc., some funding for Socan fees (maybe), some gear and away you go.

“Q: We’re a religious, educational, charitable or fraternal organization or institution. Do we need a SOCAN licence for the music we perform in public?
A: Under the Copyright Act, there are certain exemptions, but specific conditions must be met in order to qualify for the exemption. The exemptions are:
* Religious – Music as part of worship or service
*
Educational – Forms part of the curriculum
* Charitable -
o The organization is a charitable organization
o The performance at the event is done by the charitable organization itself (as opposed to independent contractor performers)
o The performance of music directly furthers a charitable object. – from SOCAN’s site

While visiting one of our local colleges last week I saw that the students association still publish their news via paper. To their credit they also publish the “paper” online. Maybe they would sponsor a campus radio station?

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

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Advanced Systems

Corporate Computer and Network Specialists

November 24, 2009 at 11:21 am Leave a comment

New video for A Better World Canada

Here is our latest video for A Better World Canada . . .

 

Dean

_Thanks to Our Sponsors_________________________________________

Nova Media

Strategic Online Marketing

novamedia-logo-april-2008

_________________________________________________

Advanced Systems

Corporate Computer and Network Specialists

November 12, 2009 at 10:48 am Leave a comment

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