BRASSmedia Canada – we monkey around sometimes
In the brave new world of internet media it is important to hire the best team to enable you to reach your customers and share your story.
Starting at the planning and development stage and working through to the finished product, BRASSmedia Canada uses the latest in leading edge technology and the top talent in their field to bring your message to the internet.
You can find us on the web at www.brassmedia.ca
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Traditional TV gets boost from social media
There are hints that social media – blogs, Twitter and Facebook – are driving audiences to view traditional TV. Large events such as the Oscars and the Vancouver Olympics show that it is important to tie in social media and engagement with the event. Some experts in the TV business are convinced that there is a distinct co-relation between traditional media and social media. Others are not so sure and are down right skeptical.
It’s no surprise to hear the ‘experts’ deny social media’s role in enhancing the audience experience in traditional TV viewing. If your main business was making and selling buggy whips, the last thing you would do is admit that the horse-less carriage was a genuine transportation vehicle and tend to refer to it as a curiosity and nothing more than a fad.
Two screening – watching TV with your computer or smart-phone in hand is a reality and actually aids in the viewing experience. Sharing comments with others – friends or strangers – is a genuine part of the audience participation. Talking during a movie in a theater is frowned upon but Tweeting or IM’ing is a great way to share your thoughts on what’s happening in front of you.
Can and does social media drive viewers to traditional TV? There is no doubt that it does just like any word of mouth marketing would.
Dean
Red Deer Business After Hours Feb. 23 starts at 5:00pm
Join us a the next Red Deer Chamber of Commerce Business After Hours networking event on Tuesday February 23 from 5:00pm to 7:00pm at the Red Deer Lodge in Red Deer.
Business after Hours
Location: Red Deer Lodge, 4311-49 Avenue
The February Event will be hosted by Red Deer Lodge Hotel & Conference Centre.
Business after Hours are min-traideshows hosted by member businesses throughout the city on the last Tuesday of each month (January-May and September-November) Everyone is invited at no charge and no registration is necessary.
We’ll be presenting our latest venture! Here’s a hint:
Dean
Rock For Haiti video
Here’s a short video segment we shot of the Rock For Haiti fundraiser at the Farside Lounge at Red Deer College on Saturday February 6, 2010. More video to follow.
CRTC to start talks on increased access to rural broadband
The announcement by the CRTC that they will hold a policy hearing in October to examine whether carriers should be required to provide high-speed Internet access to poorly served rural regions in this Globe and Mail article is good news. Of course the response from the telecom/wireless carriers in the article is no surprise . . .
“ The CRTC’s question, at essence, is: Shouldn’t Canadians all have access to broadband service? The problem for everybody is, that’s a nice idea, but who is going to pay for it? You’re talking about hundreds of millions of dollars if you’re going to extend wire line, broadband Internet to rural communities ”— Michael Hennessy, Telus’s senior vice-president for government and regulatory affairs
Boo-Hoo! Imagine that, the big telecoms (Telus, Bell, Rogers) may actually have to dip into their huge profits to improve services to its customer base. Sounds like Mr. Hennessy and his cohorts are just setting the stage to beg for a hand-out from the Canadian government in the form of a subsidy to do what they should be doing anyway. The fact of the matter is, the UK and the US governments are pouring huge amounts of taxpayer money into improving rural broadband access so it might not be a bad idea for the Canadian Fed’s to do the same for it’s citizens living outside the current profit-rich corridors of internet access. The whining and crying from the telecoms was to be expected.
Here in Central Alberta you don’t need to go far to lose access to high-speed broadband. Fifteen minutes off the main corridor (QE II highway) and you’re into dial-up country. These folks aren’t hillbillies or hippies living in some hard to get to mountain hide-away. A ten minute drive east or west of Red Deer Alberta (population 89,000 plus) and you have few choices for internet access. In some areas even air-cards won’t work due to scarcity of towers. Sure it costs money to build out the infrastructure but these folks deserve access to internet in the same way people living in dense metro areas such as Toronto do. Government information, services for seniors, educational access for children and even arts, culture and news via the web are as important to the rural population as they are to those living in downtown Vancouver. Maybe even more important since it keeps them connected to the global world around them.
There is a digital divide occurring in regards to high-speed internet access and it needs to be addressed by our federal and provincial governments. Let’s hope the CRTC has the vision and more importantly the back-bone to do something about this.
Dean
BTW Mr. Hennessy, how are the executive bonuses doing this year?
