Posts filed under ‘Uncategorized’
BRASScast Episode 25 – LIVE Presentation ‘Podcasting for Business’
We had a great time at the Business Link Brown Bag Presentation on PODcasting for Business last week on October 2, 2008. Thanks to all of the folks from the Business Link - Sonja, Heidi and all of the folks who attended – in Edmonton and at the remote video conference sites. There seemed to be a lot of interest in Podcasting for business and that’s a good thing.
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Here’s Part 1 of the audio
click arrow to listen online
click here to download MP3 file >>> [download original file]
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The video version – PowerPoint slides – will be available soon. Now onto the show notes.
Show Notes (reference to things talked about during the presentation)
As promised…here is a better view of the podcast listener demographic stats from Pew Internet Research. Click on the table for a larger version.
Jay Conrad Levinson talks up Podcasting in Guerrilla Marketing.
Olympus Digital Voice recorder WS-300M - direct USB connection and windows media file format.
Podsafe music and IODA Promonet free music for podcasters thru Creative Commons licensing.
Software for recording podcasts: Garage Band for the MAC and Audacity for the PC.
The Levelator software which will optimize your recordings from Garage Band or Audacity.
The Long Tail by Chris Anderson - why digital distribution works for broad and niche content.
Microphones: Sony f-v420 and Plantronics DSP-400.
Podcast directories: Apple iTunes, Canada Podcast Directory, MyPodcast.com (free hosting – but they reserve the right to insert ads into your podcast), Podcast Pickle, Podcast Directory, Podango (free hosting – but they insert ads in your podcast).
Podcasting Resources: Podcast Academy, Podcasting News, Podcast 411, Podcasting Tools, TalkShoe,
Metrics: CRTC 2007 report, eMarketer, Pew Internet Research, ComScore, BRASSmedia WhitePaper Podcast Audience Demographics
Podcasting communities: Podcasting in Alberta (facebook), podCALGARY, Calgary Social & New Media Meetup
Some of the folks we met at the October 2 presentation:
Andreas Tesfaye …. from CKLB Radio in Yellowknife NWT
Graeme Burns …. the Communications Concierge – here’s a link to his podcast
Dave Daniels …. RockSolid Music
Folks we met at the May 2008 presentation who are podcasting:
Greg Gazin, the Gadget Guy has ToastCaster for the ToastMasters organization.
Sylvia Schneider, Pondside Digital Media Inc, has Canada Equine …On-Line (click on Podcasts in the left side-bar)
Talk to you later . . .
Dean
BRASScast 21 – Business Link Presentation (almost live)
We had a great time at the Business Link Brown Bag Presentation on PODcasting for Business. Thanks to all of the folks from the Business Link – Dawn, Sonja, Heidi, Richard and all of the folks who attended – in Edmonton and at the remote video conference sites. There seemed to be a lot of interest in Podcasting for business and that’s a good thing.
_____________________________________________________________________________
Here’s the audio episode
click arrow to listen online
click here to download MP3 file >>> [download original file]
____________________________________________________________________________
The sad news is – the battery went dead in my voice recorder (and I didn’t notice) and I didn’t capture much of the presentation as I had planned to. But I recorded the audio last night and tried to include as much of the feedback as possible. BTW: this has never happened before – I usually keep an eye on the recorder during interviews – this time I was busy talking and didn’t pay attention. Oh well . . .
The video version – PowerPoint slides – will be available next Monday (May 12). Now onto the show notes.
Show Notes (reference to things talked about during the presentation)
Jay Conrad Levinson talks up Podcasting in Guerrilla Marketing.
Olympus Digital Voice recorder WS-300M - direct USB connection and windows media file format.
Podsafe music - free music for podcasters thru Creative Commons licensing.
Software for recording podcasts: Garage Band for the MAC and Audacity for the PC.
The Long Tail by Chris Anderson - why digital distribution works for broad and niche content.
Microphones: Sony f-v420 and Plantronics DSP-400.
Podcast directories: Apple iTunes, Canada Podcast Directory, MyPodcast.com (free hosting – but they reserve the right to insert ads into your podcast), Podcast Pickle, Podcast Directory, Podango (free hosting – but they insert ads in your podcast), Podcasting News ‘Big List’ by genre
Metrics: CRTC 2007 report, eMarketer, Pew Internet Research, ComScore, BRASSmedia WhitePaper Podcast Audience Demographics
Podcasting Resources: Podcast Academy, Podcasting News, Podcast 411, Podcasting Tools, TalkShoe,
Podcasting communities: Podcasting in Alberta (facebook), podCALGARY, Calgary Social & New Media Meetup
Folks at the presentation who are podcasting:
Greg Gazin, the Gadget Guy has ToastCaster for the ToastMasters organization.
Sylvia Schneider, Pondside Digital Media Inc, has Canada Equine …On-Line (click on Podcasts in the left side-bar)
Talk to you later . . .
Dean
Upcoming Web 2.0 seminar in Red Deer
Advanced Sytems - Nova Media Inc - BRASSmedia are teaming up for a seminar on Web 2.0 . . .
Advanced Web 2.0 Seminar May 15, 2008
Location: Advanced Systems Red Deer office.
4917 48th Street
Red Deer, Alberta
here’s a google map . . .
Time: 11:30 am – 2:00 pm
lunch provided
Presenting:
- Dean Owen – BRASSmedia – Web 2.0
- Peter DeWit – Nova Media Inc. -Grow your business online
I’ll post more info as it becomes available . . . See you there!
Dean
BRASScast Episode 20 – Social media survey from Calgary’s Comrade agency
BRASScast Episode 20 – Social media survey from Calgary’s Comrade agency
Social networking for B2B and B2C
Social media will change your business. This is a long article (9 pages) in Business Week, but it’s worth the read.
In summary:
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(quoted from the article), “Ideas circulate as fast as scandal. ….While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from blogs, sprinkle ads into them, and yes, find out what you and other competitors are up to.”
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very upbeat and positive article but still full of accurate facts
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news travels fast in the world of the blog (see quote in first item)
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RSS (real simple syndication) feeds of ads could knock traditional Internet advertising (relying on clicks, views etc) metrics for a loop
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(quoted from the article), “Advertisers desperate to reach us need to tap niches…”, which indicates the beginning of the end for ‘mass marketing’
Interesting reading and they predict that we are only at the beginning of a long journey of change.
Dean Owen
