http://blog.insideview.com/2008/07/10/socialprise-0-to-22500-in-three-months/

Back to the viral adoption/infection rate — it is tremendous and keeps accelerating. As measured by Google search… 0 hits on March 18th, 22,500 hits on July 10th, 53,000 hits on July 15th!

So regarding your original thought that the “socialprise” term would grow beyond our definition? I’d say it has… in a very big way!

Your post is timely, as the term “socialprise” just celebrated its three month birthday on June 18th. (Not counting a roughly three month gestation between December ‘07 and our March ‘08 launch of SalesView.) I hope you’re right and that the term socialprise grows well beyond InsideView’s initial definition. And in many ways, it already has. Within the first few weeks of introducing the team, I saw the term “socialprise” being used all over the place to describe everything from enterprise applications to social platforms to organizational behavior to a variation on Enterprise 2.0.

On your final point about socialprise potentially replacing the more widely known and well defined term Enterprise 2.0, I have to admit that was never my intention. For me “socialprise” means a mash-up of data from both OUTSIDE and INSIDE of the organization – i.e. the convergence of social media (outside) and enterprise applications (inside). Meanwhile, the most widely accepted definitions of Enterprise 2.0 are really focused on the use of traditionally consumer-based Web 2.0 tools within the organization. In other words, Enterprise 2.0 describes the use of tools like wikis, blogs, social tagging, crowd sourcing, and social networking INSIDE an organization. So the resulting data set is still siloed within the organization rather than being part of the overall cloud.

So a concrete example might be social networking tools being implemented behind the firewall to enable social interaction between employees of a given organization. That would be Enterprise 2.0. Now let’s say we have a solution that allows you to integrate social networking functionality from the cloud (like Facebook, LinkedIn, Xing, etc.) directly within an existing enterprise application like Outlook or LotusNotes. It is a mash-up of the data (i.e. contacts, profiles, etc) and the user experience from both INSIDE and OUTSIDE of the organization. That would be socialprise.

But hey, that’s just my definition.

I look forward to your thoughts.