I (and lots of others) don’t listen to radio anymore (update)
June 10, 2008 at 7:22 pm 2 comments
It’s everywhere…what is? The numbers documenting the declining ‘free air’ radio audience in favour on Internet/web radio. Some latest numbers from Edison Media Research show the percentage of audience listening to web radio has grown from 12% to 20% in just one year!
And yet there are new ‘free air’ radio stations starting up all around us. Why? What’s the point?
Dean
Advertisement
Entry filed under: 3. Web 2.0. Tags: alberta, brassmedia, dean owen, deankowen, internet radio, radio, webradio.
1.
tcpatton | June 10, 2008 at 7:42 pm
Full Disclosure: I manage a traditional “Free, over the air” radio station.
I suspect that it’s because the content offered by the stations is just that. Free to anyone with access to a $10 (or less) radio. People have been predicting the death of traditional radio almost since Marconi invented the medium. We will have to adapt, it’s going to be a rocky road, many stations won’t make it, but I’m still bullish on a long run for traditional, “free air” radio.
2.
deano | July 9, 2008 at 2:34 am
Thanks TC for your perspective. In today’s ubiquitous internet access it’s easy to forget that radio can offer content to those who only have access to a $10 radio.
Dean