Does your CEO Blog!

July 24, 2007 at 1:58 am 1 comment

Does your CEO blog? Would they like to? Would the PR department let them? Today on BNN – Business News Network, they talked to Steve Rubel, senior vice president, Edelman PR on the pros and cons of executive and corporate blogging. Good interview! No matter what questions they threw at him, Steve Rubel responded with essentially the same answer – blogging is a way to get closer to your customers, to talk to them, to engage them in conversation, to encourage them to provide feedback.

He used Jonathan Schwartz, SUN MicroSystems CEO as a good example to follow. Since I don’t own SUN stock, I can’t comment on how well Mr. Schwartz performs as a CEO, but I certainly enjoy his blogs. I find them informative and well written and I appreciate that he takes the time to talk to me (sort of). I’m not a SUN customer now, but I was once, and who knows, may be again.

Steve Rubel also pointed out that not all CEOs make good bloggers. He named names, but I’ll not mention it here. He does have a point though. If your CEO speaks well, writes well, is warm and open, then they would be good bloggers.

Think about it, if your CEO would make a good blogger (or at least an interesting one), ask them to consider it.

Dean Owen

About these ads

Entry filed under: 3. Web 2.0. Tags: , , , , , , , , , , , , , .

Digital Red Deer Brass Cast – Episode 3 – Innisfail Historical Village – Tipi Raising

1 Comment Add your own

  • 1. More – Does your CEO blog? « BRASSmedia  |  June 25, 2009 at 9:18 am

    […] 25, 2009 We once posted the question “does your ceo blog?”. According to a UberCEO survey, most don’t. Watch this slide deck and if you are a CEO or […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


YouTube Promo Video

BRASSmedia Canada

Twitter Updates

Contact Us

1-403-896-4956

Links

finduson-youtubelabel-copy

FREE Subscription


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: